Ducati has debuted a Factory Made customisation program in Europe. The factory made customisation program allows Ducati customers to modify their motorcycles directly from the production line. The program is available for the Ducati Multistrada V4 and offers a wide range of options for modification.
Currently, the program is available on the brand’s website in Europe. Customers can customise the Ducati Multistrada V4, V4 S, Multistrada V4 Pike Peak and the Multistrada V4 RS. Customers can complete the modification via the online configurator and can send the details to their respective dealer to get a final quotation.
The customisation program offers a wide range of components for the Multistrada, including cast alloy wheels in multiple colours, lightweight forged alloy wheels, and colour options for the rear subframe and brake calipers. Apart from this, Ducati is also offering ride height adjustment and custom suspension options.
Additionally, the program also offers accessories, including touring, adventure, sport, tech and enduro, allowing customers to tailor their motorcycles for specific needs and personal preferences.
Ducati is also offering three colour options to choose from: Icone, Style (glossy) and Sophistication (matt) finishes to choose from. Not only this, but customers can also choose from Performance and Ducati Corse liveries to make their bikes look even sportier.
Last but not the least, Ducati has also partnered with Lamborghini, offering five colours from the Lamborghini Ad Personam options: Viola Pasifae, Arancio Xanto, Giallo Belanus, Blu Uranus and Verde Scandal. Ad Personam is Lamborghini’s bespoke customisation program offered to its customers. While the Factory Made customisation program is limited to Europe only, it is likely to make its way into more markets eventually.
