National, 22nd November, 2024 — Ather Energy Limited, a pioneer in the EV two-wheeler industry in India, has introduced ‘Eight70TM Warranty’ for its Ather 450 series and Rizta scooters, in collaboration with Reliance General Insurance. The Eight70TM Warranty addresses customers’ concerns regarding long-term battery health, performance and replacement costs by providing a host of benefits.
Key Benefits of the Eight70TM Warranty include:
● Coverage for up to 8 years or 80,000 km, whichever comes first
● 70% battery health assurance
● Full coverage against manufacturing defects and failures
● No upper limit on claim amounts
● No claim rejection due to deep discharge of battery cells when the scooter is left uncharged or in an idle state over an extended period of time
Speaking on the occasion, Ravneet Singh Phokela, Chief Business Officer, Ather Energy Limited, said, “Battery durability is a crucial factor for EV buyers. We often hear about customers’ apprehensions regarding the longevity and replacement costs of the batteries of their electric scooters. Understanding this concern, we have introduced our new Eight70TM Warranty, which provides 70% battery health assurance up to 8 years. We believe that this warranty will eliminate any worries and concerns EV buyers may have regarding the long term health of their scooter batteries.”
Mr. Rakesh Jain, CEO, Reliance General Insurance added “At Reliance General Insurance, we are committed to driving innovation that enhances customer satisfaction and peace of mind. Our partnership with Ather reflects our shared vision of providing long-term protection for EV owners. We believe this initiative will play a crucial role in building trust in the EV ecosystem and encouraging more people to embrace sustainable mobility.”
Ather’s batteries undergo 272 tests including temperature testing, mechanical drop testing and extreme vibration testing to ensure the durability and endurance of the battery and safety for the riders. Ather’s in-built Battery Management System is connected to all the cells in the battery pack and constantly measures their voltage and current. The multiple temperature sensors which are placed across the pack also persistently provide the BMS with temperatures in various sections of the battery pack. This helps ensure that the cells in the battery pack function within the safe operating window.
Ather has two distinct lines of scooters – the 450 and the Rizta that cater to different segments. Both these scooter lines are supported by Ather’s extended battery warranty options, including the newly introduced Eight70TM Warranty. Ather’s 450 line of scooters include the 450X, 450S and the 450 Apex, which cater to the performance segment. Ather’s latest offering – Rizta, launched earlier this year caters to the family segment. The Eight70TM Warranty for the battery is purchasable as a 3-year add-on over and above the 5-year battery warranty that is offered with the pro-pack. It is priced at INR 4,999 including GST for Ather 450 series and Ather Rizta buyers, who have opted for the pro-pack.
About Ather Energy Limited
Ather Energy Limited is an electric vehicle manufacturer founded in 2013 by IIT Madras alumni Tarun Sanjay Mehta and Swapnil Babanlal Jain. In 2018, Ather launched its electric scooter, the Ather 450, which was followed by the Ather 450X in 2020. Further, in August 2023, Ather introduced the 450S and two variants of the 450X. This was followed by the launch of Ather’s first family scooter, Rizta, which focuses on customers with families, in April 2024. Moreover, Ather has also established a public charging network, called the Ather Grid, which is designed and built in India. Ather has installed 1973 fast chargers across India as of March 31, 2024. As at August 31, 2024, globally, Ather Energy had 291 registered trademarks, 199 registered designs and 45 registered patents, in addition to pending applications for 11 designs,93 trademarks and 210 patents.
