Leapmotor’s Electric Leap Across Continents

Saneet Dsilva
Leapmotor International expansion plans will boost scale very quickly, helping drive value for both Leapmotor and Stellantis

In a bid to redefine the landscape of electric vehicles with new technology and innovation, Leapmotor International has officially launched its operations, marking a milestone in the sustainable transportation world. Headquartered in Amsterdam, the newly formed company, a joint venture between Stellantis and Leapmotor, is set to revolutionise the global market with its lineup of electric vehicles.

Led by CEO Tianshu Xin, a seasoned executive with a background in Stellantis China, the management team is gearing up for an ambitious expansion into nine European countries, slated to commence in September 2024. The company’s footprint will soon extend beyond Europe, with plans for penetration into key growth regions such as India & Asia Pacific, Middle East & Africa, and South America later in the year.

The initial focus of Leapmotor International will be on introducing two flagship models, the T03 and C10, each designed to cater to distinct consumer segments. The T03, an urban-savvy A-segment car, promises a WLTP range of 265km while offering interior space comparable to the B-segment. On the other hand, the C10 is a family-centric D-segment car, boasting a premium ride and handling experience, a WLTP range of 420km, and a 5-star E-NCAP rating.

The partnership between Stellantis and Leapmotor is said to sign a concerted effort to address pressing environmental concerns while delivering value to consumers worldwide. Leveraging Stellantis’ global commercial presence, Leapmotor International aims to accelerate the adoption of electric vehicles beyond the confines of Greater China, where the company has already established its presence.

Carlos Tavares, CEO of Stellantis, expressed optimism about the collaboration, emphasising the potential of Leapmotor’s vehicles to compete effectively in international markets. Jiangming Zhu, Founder, Chairman, and CEO of Leapmotor, echoed these sentiments, highlighting the synergy between Leapmotor’s technological prowess and Stellantis’ global resources.

The launch strategy of Leapmotor International reflects an approach to market expansion, with a phased rollout planned across multiple continents. With dedicated country managers and an extensive network of sales points, the company aims to ensure a good customer experience, starting with Europe and gradually expanding to other regions.

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