The Jaguar Type 01, which debuted in one of the most controversial advertisements in the automotive industry, has finally been seen in public, albeit with a camouflage. The electric four-door completed a lap of the Monaco Formula 1 circuit, wrapped in a camouflage that utilised red, orange and brown, instead of the traditional greyscale.
The Jaguar Type 01, initially referred to as the Type 00, debuted to a highly divisive and controversial advertisement campaign, which was looked upon unfavorably by not just the mirroring press, but the general public as well. The campaign diminished older Jaguars, thus alienating existing customers. Presumably this was done with the intention of bringing in completely new customers, but the new electric vehicle from the British marque failed to resonate with the younger demographic too.
Jaguar also stopped the production of all of its models to focus completely on electric, which, considering the number of European manufacturers committed to and then backed out of, points to a future where it will be revealed that Jaguar, betting harder than everyone else on electric, lost worse than all as well.
The Type 01 will most likely reach showrooms later this year or early next year.
