2023 Royal Enfield Bullet 350 launched at Rs 1.74 lakh

Ritesh Patil
It now powered by Royal Enfield’s J platform engine

The Bullet 350 is the longest-running production motorcycle in the world and it isn’t going anywhere as Royal Enfield has launched the 2023 Bullet 350 range at Rs 1.74 – 2.16 lakh, ex-showroom. 

In its latest iteration, the Bullet 350 retains its retro looks with a circular halogen headlamp, tail lamp,turn-indicators, single-seat followed by metal grab rail, as well as the option of both a chrome or blacked-out finish for the engine and exhaust. The instrument console gets a modern touch in the form of an LCD unit that showcases fuel metre and odo reading. There is also a USB charging port on offer.

The Bullet 350 will be offered in three variants – Bullet Military in Red and Black, Bullet Standard in Black and Maroon, and top-of-the-line Bullet Black Gold. The base variant misses out on a rear disc brake and gets single-channel ABS. From the mid-spec variant onwards, the motorcycle gets front and rear disc brakes with dual channel ABS. Suspension duties are handled by 41mm front telescopic forks and twin shock absorbers at the rear. It now gets wider 100/90 R19 at the front and 120/80 R18 section tyres at the rear, compared to the previous iteration of the motorcycle.

The biggest change is in the engine department as it is now powered by Royal Enfield’s J platform 349cc air-cooled single-cylinder engine. It  puts out 20.5PS and 27Nm, which is also Euro 5 compliant. Like other J-platform motorcycles, the Bullet 350 too, gets a five-speed transmission.
Bookings for the Bullet 350 starts today and Royal Enfield says the motorcycle will also be exported to Europe and other countries. In India, its primary rival will be the Benelli Imperiale 400.

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