TVS Motors blends art and mobility in its TVS X Collectors Soirée, a design event to showcase its bespoke TVS X electric scooters.
TVS unveiled three custom one-of-one TVS X electric scooters, which draw inspiration from Karnataka’s rich heritage, ranging from the architecture of Hampi, the former capital of the Vijayanagara empire, to Channapatna’s traditional craft and the grandeur of Mysuru’s royalty. Designed by Manoviraj Khosla, a celebrity fashion designer, each TVS X was treated as a moving canvas that blends design, form, and storytelling.
These scooters were auctioned to collectors with proceeds directed to a non-profit organisation that works with artisan communities across Karnataka, ‘A Hundred Hands’, founded by Mala Dhawan, reinforcing the initiative’s focus on supporting sustainable livelihoods while preserving traditional craft practices.
Rather than competing primarily on technical specifications, TVS decided to position the TVS X as a cultural expression, a strategy that also helps build a distinct buyer community around the product.
