After a quite successful Season 1, Salman Khan joins the franchise as the official brand ambassador for the CEAT ISRL Season 2.
CEAT ISRL Season 2 is building on the success enjoyed by the first season, with a physical attendance of over 30,000 people and a viewership of 11.5 million in three days of broadcast, which according to the organisers, is a new global record for Supercross events. As they are gearing up for Season 2, they are ramping things up and one of the biggest news in that space is the appointment of Salman Khan as the Brand Ambassador for the CEAT ISRL Season 2. This is Salman Khan’s first-ever motorsport endorsement, which thanks to the Star’s widespread fanbase from urban to rural sectors of the country should put the CEAT ISRL Season 2 on the radar of many people who previously had no connection to the world of motorsports and thus may have missed attending Season 1.
The Season 1 comprised three rounds, which were absolutely dominated by BigRock Motorsports, which is Dakar Legend CS Santosh’s team and they will most likely be looking to repeat their performance from the previous season. The second and third places in the league were hotly contested between Mohite Racing Team and BB Racing, so we can expect both teams to ramp up their efforts in the CEAT ISRL Season 2.
Salman Khan said, “I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we’re set to make Supercross a household name in India and elevate our riders to the global stage.”
Veer Patel, Managing Director, ISRL, said, “Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League (ISRL) has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination.”
