Has India seen a paradigm shift in the auto sector and what are the key reasons why it became a hub for electric vehicles in the new normal?
Yes, India has definitely seen a paradigm shift toward EV. This shift can be perceived in many ways with various factors like rising cost for fuel, reduction in air quality due to consistently growing air pollution & deforestation which have played a pivotal role for people to now think about environmental issues. We believe that people now have a new sense of respect and a wider perspective towards environmental impacts that has played a monumental role in the shift.
How do discoveries and campaigns like ‘Badalte Bharat Ka Naya Chehra’ benefit the public?
We believe that the needs of consumers should be properly addressed. As customers are receptive towards green mobility and its benefits, it is a favorable time to redefine the future of our coming generation. This can be done through imparting more information and knowledge to the consumers on how an EV actually works which may eventually help bust the myths around the EV industry that mostly occur due to half or invalid information. We believe that ground- breaking EV technologies, campaigns like ‘Badalte Bharat Ka Naya Chehra’ as well as the dedication to sharing these kinds of discoveries for the benefit of all will open new avenues, help people to understand the environmental issues and will motivate them to consider electric vehicles. Furthermore, we are actively trying to educate people on how made in India products can revolutionize the EV segment.
How ‘Badalte Bharat Ka Naya Chehra’ has opened new avenues to create cost-effective and sustainable products?
Badalte Bharat ka Naya Chehra is here with innovative engineering. Under this, we are offering distinct features such as real riding range, comfort in riding, and comparisons between torque versus speed and units taken to charge a battery. These are the points where mechanical and electrical expertise come into play. We, as an innovative brand, offer features that really add value to the consumer’s life at an extremely affordable price with easy buying options. These are the points where a mechanical & electrical expertise comes into effect. We as an engineering company offer the features that really add value to the consumer’s life at an extremely affordable price with easy buying options.
Are customers receptive to green mobility and its benefits in India?
Yes, the consumers are definitely receptive towards green mobility. The market is changing rapidly. Initially, it started with just a product that could operate on electrical power between 2017 and 2020.By the end of 2020, the demand for a higher range (distance per charge) picked up, when 100 KM per charge became common. Now, we aim at the products that can go up to 240 KM per charge. With the same, reliability and safety becomes the next big thing on carts for the market as we have seen a lot of focus across the industry and agencies on the same over the last 12 months. We are seeing the interest increasing in cutting edge technologies and hence we at iVOOMi are developing the same in India for our consumers.
How can EVs become invasive in the new normal of India?
As consumers are realizing and understanding the importance of a reliable, dependable and uncomplicated EV in their day to day lives, EVs along with the charging infra are becoming common these days. We are truly on the brink of complete revolution, with various state governments and the central government promoting and encouraging green mobility. However, the revolution is yet to reach its peak. We believe the future of mobility is electric and will be the new normal not only for the private transport sector but also for Public & commercial transportation.
