Toyota Kirloskar motors has opened the Toyota Experiential Museum, which the company refers to as ‘tem,’ at the Mall of Asia in Bangalore. The museum is spread out across 8,200 square feet (762 square metres), and is divided into five zones. The aim of the museum is to bring together the Indian philosophy of mindful living and Japanese culture along with advanced technology under one roof, according to the car maker.
The reason it’s called an experiential museum is because it is designed to engage all of our sensory inputs. Also, the experience syncs to your phone and your phone becomes a part of the process of enjoying the sights and sounds of this space.
The first zone cycles through the four seasons, while the second zone has an immersive drum performance. The third zone contains a Toyota vehicle, placed under an eternal waterfall. The fourth zone contains merchandise which carry a highly Japanese minimalist aesthetic, and the fifth one is called the Matcha Zone — self explanatory.
