The Indian car market is highly competitive, and every car brand is working to elevate customer experiences. And VinFast India is rewriting some of the rules of engagement for pleasing customers. VinFast’s expansion in India has been rapid, with a network of over 35 dealerships, in collaboration with 13 dealer partners, in just a few months. And visiting one such dealership in Pune helped us understand what sets the VinFast experience apart.
The setup takes you into a world of minimalism, as the subtlety of the exterior and massive glass walls exude understated luxury. The staff is courteous welcome visitors in a very warm manner, exuding the class and appeal one can expect from a manufacturerlike VinFast. The staff’s eager-to-assist and welcoming nature makes you smile, as it characterises care and attention. Another aspect to be highlighted about VinFast dealerships have clean, aesthetically pleasing surroundings. As we were observing the cars on display, a very polite sales representative approached us and offered helpful information about both the VF6 and VF7.
Not only did the representative answer our questions about both SUVs, but he also went beyond the usual sales pitch, elaborating on VinFast as a brand and sharing its journey in Vietnam and its rapid expansion in India. His knowledge and understanding of the brand highlight VinFast’s deep-rooted approach to offering its customers more than just well-engineered cars. He also explained the entire buying and delivery processin a manner that was simple, easy to understand and to the point. At various junctures, even the manager chipped in to explain additional processes related to financing. The involvement of the entire staff in explaining the car and the brand was commendable, as not only does it reassure prospective customers about a new player like VinFast is, but also enables them to make a buying decision with clarity. All this happens in the calm, minimal and serene environment of the beautifully architectured dealership. Clearly, VinFast is aiming to offer the same world-class experiences as any other global brand!
Experiences at a dealership can make or break a brand’s customer base, and as a global player, VinFast is well aware of the same. It has thus curated its dealership experiences very thoughtfully and in a manner that will only have prospective buyers smile and engage with the brand, besides leaving a lasting impression on their minds. This is something that’s sure to give the car maker a boost in terms of appealing to the Indian audiences and win their hearts, especially buyers who truly love their cars!
