Interview with Abhimanyu Singh, Co-founder, ParkMate

Team Turbocharged
Having a chat with with Abhimanyu Singh, Co-founder of ParkMate – an app that aims to resolve parking for car owners in highly congested cities

The concept of ParkMate is intriguing, could you please explain how exactly the ParkMate system works?

When users opt for our “Drop & Shop” service via our app, available both of Android and iOS, they simply need to input their destination. Upon their arrival, a dedicated valet, who is verified through OTP, takes over the parking process while ensuring both efficiency and security. Our technological backbone relies on the MERN Stack, featuring our innovative three-tier Trishool system that seamlessly integrates FASTag, ANPR (Automatic Number Plate Recognition), and UniPay technologies. The setup employs HD cameras, an integrated controller, and our proprietary software, all working together to automate license plate scanning and record vehicle entries. Thanks to our GPS tagging system, users can also monitor their car’s movements in real-time. Retrieving the vehicle is as simple as tapping the “Get my car” button. What sets ParkMate apart is our focus on hyperlocal operations, ensuring each car is parked exclusively in authorized and secure parking lots. To enhance transparency and trust, we share comprehensive 360-degree images of vehicles before and after delivery with our users, reinforcing our commitment to providing a secure and reliable parking experience.

What are some of the challenges you faced while setting up this service?

Setting up ParkMate came with its share of challenges. One significant hurdle was establishing seamless collaborations with various parking facilities, property managers, and local authorities. Building these partnerships was crucial to integrate our innovative parking solutions effectively into existing infrastructures. Overcoming scepticism and resistance to adopting new technologies in the parking industry posed another challenge. Convincing users to trust and embrace app-based parking services, especially in areas with established traditional parking norms, required strategic efforts. Additionally, ensuring data security and addressing privacy concerns demanded rigorous measures to protect user information and payment details. Developing and fine-tuning the technology to guarantee a smooth and reliable parking experience, along with creating a robust customer support system, were also essential aspects of overcoming challenges during ParkMate’s inception.

During valet parking, if a vehicle sustains damage, how does the owner claim insurance on it as they were not behind the wheel?

In the unfortunate event of damage during valet parking, ParkMate takes comprehensive measures to address such situations. Our valets undergo strict training to prioritize the safety and security of the parked vehicles. In the rare instance of damage, the vehicle owner can promptly report the incident through our app or customer support. We facilitate a transparent and efficient insurance claim process by thoroughly documenting the condition of the vehicle before and after parking through 360-degree images, which are shared with the user. This detailed record serves as crucial evidence for insurance claims. Our commitment to customer satisfaction extends to assisting users throughout the insurance claim process, ensuring a smooth resolution and timely compensation for any damages incurred while utilizing our valet parking services.

Going really far to find a parking spot may be possible but it will also consume a large quantity of fuel, so what is the acceptable radius of finding a parking spot?

The acceptable radius for finding a parking spot can vary based on factors like location, traffic conditions, and user preferences. However, ParkMate aims to minimize the need for users to cover extensive distances in search of parking. With our innovative services like “Drop & Shop,” users can conveniently book parking in advance, reducing the radius to practically zero upon arrival. This not only saves time and reduces fuel consumption but also contributes to a more sustainable and efficient urban mobility experience. By offering users the ability to secure parking near their destination through our app, we actively work towards minimizing the environmental Impact associated with prolonged searches for parking spots.

Are the charges based on the size / class of vehicles?

ParkMate’s pricing structure is transparent and user-friendly. The “Drop & Shop” service is offered at a nominal fee of Rs 49 in Tier I cities and Rs 30 in Tier II cities. The final charges are primarily determined by factors such as the duration of parking, the location’s tier, and any additional services availed. This approach ensures simplicity and clarity for users, as they can easily understand and calculate their parking costs without the need for complex considerations based on the size or class of the vehicle. Our commitment to providing affordable and accessible parking solutions remains steadfast, and we continuously strive to enhance user experience through transparent pricing and innovative services.

Is there a subscription option for frequent users?

ParkMate has plans to introduce subscription options for frequent users. These subscription plans will offer users the convenience of unlimited parking anywhere and everywhere, providing a cost-effective and hassle-free solution for those who frequently avail parking services. This initiative aligns with our commitment to enhancing user experience and providing flexible and beneficial options for our valued customers.

What are your expansion plans as at this moment it is limited to only Delhi and Lucknow, with only Mumbai in the immediate future?

While we have made notably strides in Delhi and Lucknow, with Mumbai on the immediate horizon, our vision extends far beyond. We are actively planning to extend our services to various cities, including but not limited to Mumbai, Pune, Ahmedabad, Bangalore, Mangalore, and Hyderabad. Our goal is to create a widespread footprint, making ParkMate a go-to parking solution across the nation. By strategically expanding into key urban centers, we aim to provide our innovative parking services to a diverse range of users and contribute to simplifying parking experiences in bustling cities.

What are your marketing plans for ParkMate?

At ParkMate, our marketing strategies are multi-faceted. We leverage a mix of digital marketing, collaborations with local businesses, and community engagement initiatives to reach our target audience. Our focus on digital platforms includes social media campaigns, search engine optimization (SEO), and targeted online advertisements to create brand awareness and attract users to our app. Collaborating with local businesses and parking facilities helps us expand our reach through partnerships and co-marketing efforts, allowing us to tap into their customer base. Additionally, community engagement initiatives such as workshops, events, and sponsorships in urban areas further promote our brand and services. We aim to continuously innovate and adapt our marketing approaches to effectively communicate ParkMate’s value proposition and ensure our services are accessible to a broader audience.

Any government regulations that make this a difficult-to-implement solution?

The government recognizes the substantial economic losses attributed to traffic congestion, amounting to Rs 1.44 lakh crore annually in major Indian cities. This issue, coupled with the evident parking disparity, highlights the need for effective solutions. ParkMate addresses these challenges through collaborations with local authorities. Our recent success in launching UP Govt’s first FASTag-enabled Smart Parking, in partnership with Lucknow Nagar Nigam and Hazratganj Trader Association, exemplifies our commitment to providing holistic parking solutions. By working hand-in-hand with government entities, we navigate potential parking hurdles and contribute to alleviating the economic and infrastructural challenges posed by traffic congestion and inefficient parking utilization.

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