Hyundai Motor India has announced a collaboration with Red Bull for the inaugural Red Bull Urban Downhill, an high-speed mountain biking event set to take place in Aizwal, Mizoram, in March 2024. This marks the first-ever partnership between Hyundai Motor India and Red Bull in India.
Red Bull Urban Downhill is a challenging mountain biking event where athletes navigate a downhill course featuring various obstacles and high jump ramps. Renowned Red Bull athlete Tomáš Slavík, a multiple world title holder in the mountain bike 4X world, expressed his excitement about the project, emphasizing the thrill of exploring challenging routes and breathtaking views during his time in Aizwal.
Hyundai Motor India’s AVP & Vertical Head, Marketing, Mr. Virat Khullar, highlighted the collaboration as the perfect amalgamation of Hyundai’s outdoorsy spirit with Red Bull’s energetic ethos. Khullar believes that the partnership resonates with an enthusiastic, fun-loving, and outgoing cohort, aligning with Hyundai’s commitment to creating benchmarks with a new-age audience.
The collaboration aims to introduce the extreme sport of urban downhill to Indian enthusiasts, particularly focusing on the growing fan base for mountain biking in the Northeast region. The event, titled “Red Bull Urban Downhill Tlang Ruam, Aizwal,” is anticipated to act as a catalyst for the sport’s growth in India.
Red Bull Urban Downhill has gained substantial global engagement, with a significant following from Indian audiences on digital platforms. Hyundai and Red Bull’s commitment to nurturing local interest in extreme sports is evident through an engaging documentary created in collaboration with Tomáš Slavík, who recently visited India. The documentary, featuring action clips, will be shared on various social media platforms to generate excitement leading up to the Red Bull Urban Downhill event in March 2024.
Indian cricketer Smriti Mandhana also applauded the collaboration, emphasizing the exciting journey into the world of adventure and the incredible feats captured in the documentary. Mandhana also praised Tomáš Slavík’s skills.
As Hyundai and Red Bull gear up to introduce the Red Bull Urban Downhill to the Indian audience, the collaboration signifies a strategic move to tap into the growing interest in extreme sports.
