The auction proceeds will entirely go to charity continuing Dr. Brijmohan Lall
Munjal’s legacy
Note: The information is from a press release sent to us by the manufacturer. TURBOCHARGED is not responsible for any inconsistencies and inaccuracies in the below data.
New Delhi, September 13, 2024
The overwhelming response to ‘The Centennial’ reflects the deep admiration and respect for
our Chairman Emeritus, Dr. Brijmohan Lall Munjal. This masterpiece embodies his values and
stands as a lasting tribute to the remarkable legacy he left behind.
My father was deeply committed to giving back to society, and his principles and vision
continue to inspire through the institutions he founded. I extend my heartfelt gratitude to the
entire Hero community for their generous contributions, helping raise funds for charitable
initiatives. Aligned with our “customer-first”’ philosophy, we are excited to offer this masterpiece to our most valued stakeholders – our 118+ million customers around the globe – through an AI-
powered contest
Dr. Pawan Munjal
Executive Chairman, Hero MotoCorp
Hero MotoCorp, the world’s largest motorcycle and scooter manufacturer, has concluded
the auction for the exclusive collector’s edition motorcycle “The Centennial.” The
meticulously handcrafted motorcycle commemorates the legacy of the company’s visionary
Founder and Chairman Emeritus, Dr. Brijmohan Lall Munjal.
With only 100 units produced, each motorcycle represents the epitome of passion and
engineering. The auction – limited to dealers, suppliers, business associates and employees
of the company – generated unprecedented enthusiasm and excitement, culminating in the
highest bid of Rs. 20.30 lakh for the motorcycle numbered CE100. The cumulative bid
amount for 75 units reached a remarkable total of Rs. 8.58 Crore, showcasing the
exceptional value, desirability and distinctive allure of these collectors’ motorcycles.
This extraordinary response also highlights the profound respect for Dr. Brijmohan Lall
Munjal’s legacy. Significantly, the auction proceeds will be dedicated entirely to charitable
initiatives, perpetuating his tradition of giving back to the community.
The remaining 25 bikes will be displayed at Hero MotoCorp facilities and will be given
away through contests to employees and customers.
Customer Contest: In an exclusive AI-powered contest, over 118 million Hero MotoCorp
customers will have a once-in-a-lifetime opportunity to own this historic masterpiece. The
contest will unfold in two phases: participants will first email their photos and stories
about how their Hero product has impacted their lives to myheroforever@heromotocorp.com.
Next, using Gen AI, a personalized visual representation of each participant’s Hero journey will be created. Participants will then use an innovative AR filter, #MyForeverHero, to craft and share videos on their social media. A distinguished panel will review the entries, selecting the most inspiring story as the winning entry.
‘The Centennial” is a masterpiece of engineering and design. Every detail of this exceptional
motorcycle has been meticulously crafted to reflect its unparalleled status. The lightweight
aluminium swingarm and carbon fibre body panels not only enhance functionality and
performance but also exude a modern aesthetic. It features custom components, including
precision-machined handlebars, rear-set foot pegs, and a top-of-the-line carbon fibre and
titanium exhaust system by Akrapovic. Equipped with a solo seat adorned with a carbon
fibre cowl and exclusive special edition numbered badging, ‘The Centennial’ holds an
exceptional status within Hero MotoCorp’s inspiring legacy.
For more information, please visit – https://www.heromotocorp.com/en-in/the-centennial.html
