Citroën India has introduced new variants for two models in its lineup—the C3 and the Aircross X—while also announcing a shift to a bookings-led production strategy for select variants.
Under this approach, vehicles will be manufactured against confirmed customer orders instead of dealer stock. The strategy has been rolled out with the launch of two new variants: the Aircross X Max Turbo 5-seater MT, priced at ₹12.41 lakh, and the C3 Live (O), priced at ₹5.49 lakh (both ex-showroom).
Compared to the 7-seater version, it offers an additional 60mm of knee room in the second row, a rear centre armrest with cup holders, and a three-step rear seat recline. It is available in Polar White, Deep Forest Green and Perla Nera Black, paired with Dark Brown interiors.
For the C3, the newly introduced Live (O) variant sits above the standard Live trim and adds over 10 features. These include leatherette seats, a 10.1-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, and a rearview camera. Minor exterior updates such as wheel covers and additional cladding are also included. The C3 Live (O) is offered exclusively in Perla Nera Black.
At their price, the new variant of the C3 competes with Hyundai Exter, Maruti Suzuki S-presso, and the Tata Punch, while the Aircross X 5-seater variant competes with the Hyundai Creta, Maruti Suzuki Victoris, and the Tata Nexon.
