Starting with the new Duster, Renault is looking ahead at a new strategy for India. The brand is planning to launch a new model every year starting this year, bringing more competition to all segments.
Renault pioneered the compact SUV segment with the Duster back in 2012, gaining traction and market share until 2017. Renault still maintained some market share with the help of a facelifted Duster and its compact hatchback, the Kwid, but eventually sales stagnated.
To remedy this, Renault is aiming to obtain 3-5 percent market share by 2030 by mainly tapping into a higher frequency of launches, which should help it against dominant brands like Maruti Suzuki and Hyundai.
The new Duster starts off strong with three engine options, including a strong hybrid. Deliveries of the petrol-only variant start in April, while you will have to wait until the festive season for the strong hybrid.
