NEXA, Maruti Suzuki’s premium automotive retail channel, has marked its ninth anniversary, achieving a significant milestone by serving 2.7 million customers through 498 showrooms across over 300 cities. Launched in 2015, NEXA was designed to offer a global automotive retail experience characterized by innovative technology and customer-centric services. In the fiscal year 2023-24, NEXA registered a 54% growth rate, positioning itself as a rapidly expanding automotive retail channel in India.
NEXA’s product lineup, which includes models like the Grand Vitara, Fronx, Jimny, and Invicto, has contributed to its prominence, accounting for over 31% of Maruti Suzuki’s overall passenger vehicle sales. The channel’s expansion into non-urban areas has been notable, reflecting a growing demand for premium automotive products outside metropolitan regions. NEXA’s approach includes initiatives such as NEXA Music, NEXA Lifestyle, and NEXA Journeys, aimed at enhancing customer engagement and brand experience.
Commenting on this milestone, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, stated, “Driven by the philosophy of ‘Create. Inspire,’ NEXA is more than just a retail channel. It has excelled in spreading the joy of mobility to more than 2.7 million customers. With 498 retail channels across the country, NEXA has been successful in appealing to customers even in non-urban centres, where we are witnessing a growing demand for premium products.”
